The Life of a Digital Marketing Consultant: The Sales Embarrassment
A few weeks ago I was speaking to a business owner who wanted help with his marketing – and although every business is unique, at the end of the day, most of them just want help with sales.
So, how do you help someone with their sales? – You ask them about their current sales to get a better understanding of where they are at, and what needs to be done to improve on those.
Unfortunately for this business owner, he was too protective over how much he has made (or hadn’t made) in his business, he didn’t want to share any sales figures at all. And to be honest, the real reason why he didn’t want to share these numbers was because he is embarrassed at his personal view on his unacceptable results.
[Side note: You know how people say hairdressers solve all your problems? I feel like consultants do the same! I often feel like I have to sift through more than their marketing to find the real reasons they are not achieving their goals – in this case it was the feeling of embarrassment, or him not feeling he measures up to where his business ‘should’ be.]
So, if you are speaking to a marketing consultant, or speaking to yourself, about improving your business, you actually NEED to be HONEST with those numbers, and don’t feel ashamed at all.
Everyone starts somewhere, and your perception of ‘where you should be’ is only a dream if you don’t get real with where you are currently at, set SMART goals, and consistently make efforts to get there + take help when help is there.
It’s easy to say focus on your own business and don’t worry about the ‘highlight reel’ of other businesses, because you don’t know what is really going on, unless you ask the cold hard questions such as “what do your sales look like”?
I hope this little story helps in some way, whether you chat to someone about improving your sales, or you are doing your own 2018 planning.
Be Honest. Set SMART Goals. Be Consistent.