How to create high quality social media content, quickly
What to post? What to say? Inconsistent posting? Posting takes too long? – Everyone has been there. One effective strategy is to create a content library of social media posts that you can continuously build on and use throughout your social media. Here are a few ways that will help you to build your content library:
- Know what you want to post
Create a list of various topics that your business will post on social media, this could be product shots, behind the scenes photos, quotes, facts – In fact, here is a downloadable list of 56 things to post on social media, print it off and highlight the ones you will use.
- Dedicate small chunks of time
It’s easier to categorise similar tasks together – Even though it’s all for your social media, doesn’t mean it has to be created all in one hit. You may focus:
- 30 minutes to product photography
- 30 minutes to quotes
- 30 minutes to explaining product details
TIP: When you save these ready-to-go posts into a designated folder, name each file as you would the caption for your social media, that way it is ready to go.
Social media is a social place. You don’t have to create all of your content yourself; you can re-post and use other people’s content (images, videos, articles etc.) that relate to your business and your target audience – this is called user-generated content. In all instances of re-posting other peoples content make sure you say who you got the content from.
Depending on the type of post, you can save these into your content library. If it is a video or an article that you can’t save, then start a word or excel document to record the URL/link. An example of user-generated-content is shown from our Facebook page here:
Once you begin building your content library will begin to see a range of high quality content that you can immediately start using throughout your social media. You will also be able to re-purpose some of the content and re-post them at a later date. Creating a content library will allow you to manage your social media so much better, and allow you to focus on the rest of your business.