How to get your target audience to choose you…
“81% of shoppers conduct online research before making big purchases” – Retailing Today
That’s a huge percentage, and I have seen percentages in the 90’s (particularly for the Australian mum target audience – they are savvy!).
Knowing this, conduct a mini audit on your online presence. Pretend you are your own customer and research your product/service/business the same way they would.
>> Are they looking at product review sites?
>> Are they reading articles from bloggers?
>> Are they looking for recommendations?
>> Are they reading Facebook/Google reviews?
>> Can they easily find information to educate them on their decision?
After doing this, ask yourself, “Would I buy from myself?” – and if the answer is no, what do you need to work on?
Whether you sell products, services, events or you are your own personal brand, it’s important you pay attention to your online reputation, and you communicate the right information to help them choose you.
If you would like help in polishing your online presence, feel free to contact me at: firstname.lastname@example.org.