5 things to improve your Instagram business page
You may have heard that Instagram is now ‘the place to be’ as far as social media goes – and yes, with 500,000,000 (yep, that’s 500 million) users every month, it is highly likely that your customers are going to be lurking around on what is one of the world’s fastest growing social media platforms. So, here are 5 things to improve your business Instagram page:
- Use #hashtags strategically
Hashtags like #foodcoma and #ThrowbackThursday are really great to express one’s self, but did you know you can actually get discovered by your ideal customers by using strategic hashtags? You need to start using specific hashtags that are relevant to your business and your ideal customers.
Say you were a Brisbane-based photographer who shoots a range of things such as weddings, parties and corporate events. To use specific hashtags that are relevant to your business you may use #brisbanephotographer and #brisbanephotography. Then, hashtags that are relevant to your customers may include #brisbaneweddings #brisbaneevent and #brisbanebusiness.
Using hashtags this way means you are much more likely to be found by the people you want and need to get in front of – your ideal customers.
- Get social
People quite often forget to be social on social media. It is not a ‘build it and they will come’ scenario, you actually need to do some ground work and initiate some conversations to get noticed. Even just spending 10 minutes a day to like, comment and follow on potential customer accounts, could see your page grow with a targeted audience.
Following on from hashtags, search hashtags your customers may be using and then begin interacting with those, that way your 10 minutes is spent more strategically with people who are more likely to be interested in your product or service.
When commenting, be sure to always comment with a purpose, a quick ‘emoji’ or ‘cool pic’ as a comment is not likely to trigger people to go and check out your page. See below for a right and wrong way to comment:
- Post consistently
Like any other social media platform it is important to post consistently, and for Instagram between 1-3 posts per day is quite ideal. If posting once per day you may even like to vary the time of day you post so you can try and attract a wider audience. Remember, part of keeping your audience engaged (and keeping the algorithm happy) is posting consistently. But we hear you say “it can be a struggle to come up with something to post”, so we have shared some strategies to teach you how to create high quality content, quickly.
- Be aware of topical days and moments
Topical days and moments are happening ALL-THE-TIME on Instagram, on social media, and in the world in general. But find ones that are relevant to your business and your audience. Topical days include an endless range of topics including:
- Mothers Day
- Father’s Day
- New Years
- Valentine’s Day (February 14th)
- World Turtle Day (May 23rd)
- Earth Hour (March 25th)
- State of Origin
- Barbie’s Birthday (March 9th)
- World Chocolate Day (July 7th)
- National French Fries Day (July 13th)
The benefit of taking part in topical days on Instagram is that it puts your business at the forefront and will be seen as involved and often gets people thinking about your business in another light – one that is more relatable and actually has something else to post beside business related images.
- Use your Instagram bio effectively
Unlike Facebook where you can put loads of information into your about section plus include posts to links, Instagram only allows for a smidge of that – and that’s probably one of the reasons why people love Instagram so dearly. So here’s a quick breakdown of what to include in your bio:
- The bold part which defaults to your name or business name, try using it to say exactly what your business does – e.g. Organic Cafe, Freelance Photographer, Empowering Womens Group etc.
- Include a contact email – statistics show profiles receive 10x more connection with emails in their bio.
- Use your one URL/link wisely. Link to a blog post, a free downloadable or to a current promotion you are having. Feel free to change it frequently, but use your captions in your posts to direct people to your link in the bio.
So there you go, 5 simple (but effective) ways you can improve your Instagram business page.