10 reasons why Social Media is no longer an OPTION but a NECESSITY for businesses wanting to thrive…
Since the inception of social media there has always been businesses who have resisted using social media, either for the fear of the unknown or under-valuing it’s impact on their bottom line. But with global awareness through social media it’s difficult to create an argument that suggests you should avoid using it as reliable marketing tool for your business.
If you need more justification as to whether your business should be using social media, below are 10 strategic reasons why it should be your next focus:
[ 1 ] Your customers use social media to validate the ethics of the business by looking at the reviews and the responses the businesses give
[ 2 ] Your customers feel a better sense of connection and brand loyalty to those businesses who connect with them on social media
[ 3 ] When things go wrong, your customers tell their trusted friends and family about it on social media
[ 4 ] When things go right, your customers tell their trusted friends and family about it on social media
[ 5 ] When those trusted friends and family are looking for recommendations, your customers will recommend your business
[ 6 ] Social Media Marketing, if done correctly, is a non invasive way to grow positive brand awareness for your business
[ 7 ] Social Media Marketing allows you to track where your customers are coming from
[ 8 ] Social Media Marketing is the easiest and most cost effective way for small businesses to start getting customers
[ 9 ] Social Media helps you to generate traffic to your website or landing page
[ 10 ] Social Media is now the central piece of marketing puzzle that can direct traction for your business, in whichever way you require
Each of the above are valid points that should in fact encourage your business to embrace social media and make it a key focus for driving more customers into your business. If you need more assistance in developing a clear strategy that will help you leverage social media, feel free to get in touch:[email protected].